There was a time when moms were superheroes—juggling careers, family chaos, and a never-ending to-do list, all while looking effortlessly cool. They weren’t just running the world; they were redefining it. And what did they wear while doing it? Overalls. The ultimate symbol of bold, carefree, and unshakable confidence.
The WOW Collection is not just a throwback—it’s a reminder. A celebration. A movement.
Overalls that honor the past while embracing the future.
Designed for those who never shy away from a little chaos, a lot of adventure, and always looking effortlessly cool while doing it.
Because the 90s never left. Because our moms never stopped being icons. Because being WOW is forever.
Long live the overalls.
Long live the
créditos
Fotografia Kids . Sol Marques / Twelve Four Studio
Vídeo de Campanha . Francisca Capelo
Fotografia Woman . Márcia Soares
Fotografia Lookbook . Inês Marcelo
Styling . Joana Braz
Make-up & Hair . Raquel Batalha
Produção . Snowberry
Branding, Comunicação Visual e Webdesign . Twelve Four Studio
